I started my career working as an audience researcher for The Wright Stuff. Since then, I have been fortunate enough to produce content (film and animation) for TV, social media, B2B, and work on adverts for TV and cinema.

My top proudest moments include:

1. Setting up a content YouTube channel, which now has over 23 million views.
2. Producing an animation that was introduced at Davos by Bill Gates
3. Creating a social media piece for Royal Voluntary Service with a CTR of 11%

Although I enjoy creating content, I love creating content that works more! I believe in a balance between data (be it analytics, insights, or user experience) and the creativity to make content work without making assumptions.